Volume 2, Issue 11 (2008)

• Full Length Research Paper

  The impact of tourism on the consumption environment: Coping and potential praxis in Malindi, Kenya

  L. Wakiuru Wamwara-Mbugua * and T. Bettina Cornwell

  [View Abstract] [View PDF] pp. 1-12 (342 KB)

• Full Length Research Paper

  Product placement: Exploring effects of product usage by principal actors

  D. L. R. Van der Waldt*, V. Nunes and J. Stroebel

  [View Abstract] [View PDF] pp. 1-8 (339 KB)

• Full Length Research Paper

  The evaluation of the full-factorial attraction model performance in brand market share estimation

  Patrick Howie and Ewa Kleczyk *

  [View Abstract] [View PDF] pp. 1-6 (342 KB)