Global Journal of Business and Management | Volume 1, Issue 1 | 2007

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GJBM Navigation: About; Publication Ethics & Malpractice Statement; Call For Paper; Editorial Board; Guide to Authors; Editorial Workflow; Submit Manuscript; Articles in process; Archives; Indexing and Archiving

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Volume 1, Issue 1 (2007)

Review

Using Godâ�?�?s name to sell: can companies continue to act with impunity? Do consumers ever have any right? Consumerism the shame of marketing in Nigeria:Challenges to corporate practices

Ayozie Daniel Ogechukwu and Ajibola Ramon Akanji
[View Abstract] [View PDF] pp. 7-21 (215 KB)