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Global Journal of Management and Social Science Research

Vol. 4 (1), pp. 054-059, January, 2016

Full Length Research Paper

Impact of Corporate Social Responsibility on Firm’s Performance

Saima Afsheen

Management Science, City University of Science & Information Technology, Peshawar, Pakistan

E-mail: saima.afsheen2000@gmail.com

Accepted 21 January, 2016

Changing competitive business environment and consumer’s trends has shed limelight on number of important factors and activities with the complete focus of gaining high profits. Today, importance of Corporate Social Responsibility cannot be neglected at any instance as it focuses on the integration of activities and actions by the businesses for the welfare of the society changing the aspect of the considering these activities as the expense rather one of the ways of seeking high market share. This research study revolves around the investigation and analysis of the impact of the CSR on the firm’s performance through the influence of employee performance, and increased customer’s satisfaction. This research is quantitative in nature and questionnaire instrument has being applied for the collection of data from the selected number of respondents working in the private sector of Pakistan. SPSS has being utilized for the analysis of the data. The findings have reflected that corporate social responsibility positively impacts on the firm’s performance. 

Key words:- CSR, employee performance, customer satisfaction and firm’s performance