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Global Journal of Agriculture and Agricultural Sciences

 ISSN: 2408-6886 Vol. 3 (6), pp. 247-270, August, 2015



Ecolabelling, certification and Green marketing of organic farm produce 


Ex-Senior Professor (International Business) & Dean (Research), Asia-Pacific Institute of Management, 3& 4 Institutional Areas, Jasola (Sarita Vihar), New Delhi

E-mail: ansarkar1@gmail.com 

Accepted 31 August, 2015


Organic farm produce are the products of organic farming, including organic agriculture, with the objective of achiving sustained productivity in an eco-friendly manner. Organically produced entitities have a huge market potential and global demand for the green-concious consumers. However, for such specialized products, there is a need to create green marketing channels with standardization and branding of the organically produced eco-products. Ecolabelling and certification are widely recognized to be the standard methods that are being widely used for creation, facilitation and expansion of green markets for the organically grown eco-industrial products. In this paper, the importance of certification and ecoloabelling has been discussed at length with special reference to the scope of green marketing of organic produce (i.e. eco-products) by following certain specific certification procedures, ecolabels etc.; supported by illustrative case studies on the subject. 

Key words: Certification, ecolabelling, organic farming,  organic agriculture